Our Process
Work a good plan.
Strategy
When we become your digital partner, we’ll kick off your project with questions, exploring ideas, and getting to the heart of your business, market and customers.
Understanding who we’re designing for and why allows us to form a strategy that solves problems, improves services and drives your business in the only direction it should go: the right one.
Working in cycles of building and testing, we’ll efficiently manage your project from sketches to launch. Testing is a major part of our process, and fine-tunes the outcome of many projects. An idea can look good on paper, but when put to the test, it can be complicated or confusing — and no one wants that.
In addition to testing, we analyse data gathered through powerful analytics tools, allowing us to make informed decisions that guarantee growth and achieve business goals.
We collaborate closely with all of our customers, with every milestone reviewed and signed-off to ensure that the project is undertaken transparently and with clarity.
User Experience
As user experience experts, we remove any guesswork and use trial-and-testing methodology to gain real audience insight and understand what moves them.
Going beyond good design, we combine strategy and UX best practice with psychology principles to research your audience and market, and understand how your brand, your products and services are perceived.
Putting ourselves in your user’s shoes, we test every aspect of the user journey from information architecture to A/B testing, ironing out pain points and fine-tuning the experience to make it as smooth as possible.
The result? Happy customers is just the tip of the iceberg.
A well-informed and expertly-designed user journey builds brand trust and credibility, increases customer retention and generates sales. More important, it gives your customers a satisfyingly simple and seamless digital experience that they’ll shout about to anyone that’s listening.
Project Management
We manage digital projects, taking care of all the planning, tracking, reviewing and measuring results. We handle all administrative processes, manage production schedules and other materials, and see any project through from conception to launch. On top of that, we’ll make recommendations for improving and streamlining existing systems.
We adapt our management methodology to the project requirements and resources available, using either a ‘waterfall’ model or use an agile development framework, such as Scrum or Kanban for iterative and incremental changes to published projects.
By managing stand-ups and team meetings, and using a host of different time-tracking, resource management and collaboration tools, we’ll keep you in the loop with weekly updates and progress demos so you can always be sure that your project’s on track.
Our approach is always flexible, and we can seamlessly fit into your team in-house or remotely to see your project through to completion.
Marketing
Promoting your brand, products or services online can be a minefield, and sometimes discouraging when you don’t get the results you want.
We’ll make sure that you have the right digital marketing solutions for the job; ones that are aligned with your business objectives so that you can drive relevant traffic to your website, deliver a calendar of inspiring content, and convert visitors into loyal customers.
We’ll help you discover and manage the best social channels for your needs so that you engage your existing followers regularly, and harness the power of email marketing to encourage conversation and maintain relationships with your customers.
Using in-depth insight from Google Analytics, we’ll be able to assess your website, app and marketing campaigns, and refine and optimise them for better success. Coupled with conversion Rate Optimisation (CRO) methods, we’ll continue to tweak campaigns to transform passive visitors into active customers.
Once a customer leaves your platform or channel, their journey doesn’t stop there: using the latest remarketing techniques and pay-per-click campaigns, they’ll continue to be directed back to your site as they browse the internet.
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