Scope of work
Discovery, Strategy, User Experience, Visual Design, Branding
Renowned for their world-leading home appliances, Dyson needed an interactive web special that would showcase both the Dyson Cinetic and Dyson V6 across the globe.
Working with the film teams at Gramercy Park Studios, engineers at Dyson and the UX and Production teams at Hogarth WW, Immediamedia oversaw the project’s UX storyboarding, and managed production teams to ensure a timely delivery.
After engaging with the translation team to localise the project in multiple languages, we then delved into the statistics to develop device matrices and a strategy to broadcast the products to the right target audiences.