Scope of work
Creative concepts, resource management, digital consultancy.
Merck Group were seeking an innovative way to give their history showroom visitors an immersive and memorable experience.
We were approached to develop a proposal that would creatively align brand technology with the showroom itself.
We engaged a creative and modern spatial architecture team and provided solutions for how different types of visitors would wander through the space and interact with a digital experience.
Digital app solutions included games, quizzes, an interactive history timeline to run on 65 inch touch screens to engage users, increase brand awareness and allow visitors to share their experience on social channels.